To optimize image ALT tags effectively, follow these key guidelines:
- Descriptive and Specific: The ALT tag should clearly describe the image content, providing context for both users and search engines. Example: “Light gray sofa with decorative cushions in a modern living room.”
- Include Keywords Appropriately: Use relevant keywords naturally within the description, but avoid keyword stuffing.Example: “Modern office chair with ergonomic design.”
- Keep It Concise: Aim for about 125 characters or fewer. Be informative but avoid unnecessary details.
- Contextual Relevance: Describe the image based on its role within the page content.Example: “Stylish lamp providing ambient lighting in a contemporary bedroom.”
- Accessibility Focus: The ALT text is used by screen readers, so ensure it clearly communicates the image’s purpose for visually impaired users.
By implementing these strategies, your ALT tags will enhance SEO while improving accessibility.
