SEO Strategy for a New Website Launch

Launching a new website with strong SEO requires careful planning and execution. Here’s a comprehensive approach:

Pre-Launch Preparation

1. Keyword Research
   • Identify 10-15 primary keywords relevant to your business
   • Find 50+ secondary/long-tail keywords
   • Analyze competitor keywords
2. Technical Foundation
   • Ensure mobile responsiveness
   • Implement clean URL structure
   • Set up proper 301 redirects if migrating from old site
   • Create XML sitemap and robots.txt
3. Content Strategy
   • Develop cornerstone content for main pages
   • Plan blog content calendar (3-6 months ahead)
   • Optimize all images (compressed, alt tags)

Launch Phase

1. On-Page Optimization
   • Title tags (50-60 chars) with primary keywords
   • Meta descriptions (150-160 chars)
   • Header tags (H1, H2, H3) with keyword hierarchy
   • Internal linking structure
2. Technical SEO
   • Submit to Google Search Console
   • Submit to Bing Webmaster Tools
   • Verify proper indexing
3. Initial Backlink Strategy
   • Reach out to industry partners for links
   • Create shareable content/assets
   • Local directory listings (if applicable)

Post-Launch (First 3-6 Months)

1. Content Expansion
   • Publish 2-4 quality blog posts monthly
   • Update existing content regularly
2. Link Building
   • Guest posting on relevant sites
   • HARO (Help a Reporter Out) opportunities
   • Broken link building
3. Performance Monitoring
   • Track rankings for target keywords
   • Monitor crawl errors in Search Console
   • Analyze user behavior metrics
4. Local SEO (if applicable)
   • Google My Business optimization
   • Local citations and NAP consistency